I received a surprising package in the mail yesterday from Delta. Apparently they are stepping up their game in certain markets (Seattle comes to mind), and now New York.
The details of the deal was that, if you registered with Delta and flew one BusinessElite flight with them within 60 days of registration, you would earn Platinum Medallion status and Delta Sky Club membership for a year and immediately get an extra 100,000 Skymiles (i.e., in addition to the miles you would earn flying the business class flight).
This is new. I could care less about the Platinum status and lounge access because I do not fly Delta regularly, but 100,000 Skymiles? Not bad! They are commonly called Skypesos for a reason, but hey, 100,000 pesos is still better than no pesos. Certainly enough to merit some consideration.
Unlike Washington state, where they sent targeted offers to customers for credit card sign up bonuses, this targeted offer... smacked of superiority complexes. The tag line was "You're an elite traveler, and it's time you were treated like one. This exclusive program is only being affered to a handful of flyers, and you're one of them" and "The elite never stand still."
Gee...sycophantic, much? What the heck makes someone an "elite" traveler?
I guess the "elite never stand still" line is the snotty traveler's equivalent of New York's "the city never sleeps"?
As word of this targeted offer leaks into the frequent flyer market, I imagine this will only fan the fires of outrage of Delta's long time customers. How would you feel if you only flew Delta, worked hard to accure Delta miles and status, and then found out that the company was offering all of these benefits for significantly less effort to some random folks out of the blue? Plbbbt!
And now having bashed the tag lines and the tone of the advertisement… I have to grudgingly admit I am intrigued. Is it for the miles or is it for the privilege of being considered an elite traveler?
Regardless, maybe there is something to Delta's gimmick after all, because for the first time ever I am considering making a mileage run.
Tokyo in March, anyone??
The details of the deal was that, if you registered with Delta and flew one BusinessElite flight with them within 60 days of registration, you would earn Platinum Medallion status and Delta Sky Club membership for a year and immediately get an extra 100,000 Skymiles (i.e., in addition to the miles you would earn flying the business class flight).
Unlike Washington state, where they sent targeted offers to customers for credit card sign up bonuses, this targeted offer... smacked of superiority complexes. The tag line was "You're an elite traveler, and it's time you were treated like one. This exclusive program is only being affered to a handful of flyers, and you're one of them" and "The elite never stand still."
Gee...sycophantic, much? What the heck makes someone an "elite" traveler?
I guess the "elite never stand still" line is the snotty traveler's equivalent of New York's "the city never sleeps"?
As word of this targeted offer leaks into the frequent flyer market, I imagine this will only fan the fires of outrage of Delta's long time customers. How would you feel if you only flew Delta, worked hard to accure Delta miles and status, and then found out that the company was offering all of these benefits for significantly less effort to some random folks out of the blue? Plbbbt!
And now having bashed the tag lines and the tone of the advertisement… I have to grudgingly admit I am intrigued. Is it for the miles or is it for the privilege of being considered an elite traveler?
Regardless, maybe there is something to Delta's gimmick after all, because for the first time ever I am considering making a mileage run.
Tokyo in March, anyone??
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